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Interactive City, new market for product placement and behavioral targeted advertising

New markets for targeted product placement and mobile advertising

It's not difficult to envision the enormous market when one looks at the latest reports on the mobile market. There has been an explosion of users who enjoy games over their mobile phone, and the trend is in full upswing.

Mobile advertising and product placement in interactive media is becoming increasingly important, especially if behavioral targeting can be applied

Just like product placement in the movies, moving toward product placement in games has been an obvious conclusion. But unlike traditional games, Interactive City is an interactive environment that mirrors our daily realities. As we expand this environment, the demand for virtual products and services also expands – and will each require strategic positioning just as it does in the real world.

To guide this positioning, ICYou has integrated predictiveDNA powered by magnify360. predictiveDNA allows ICYou to analyze the behavior of our users, learn what types of offerings they are interested in, and tailor the right offer to the right visitor. Behavioral targeting is a key marketing and advertising approach if you want to reach only those who are interested in your products and services, not those who may perceive your offer as annoying.

The effectiveness of product placement on the mobile market has been hampered until now. ICYou Interactive City makes it possible to deliver tailored and targeted offers to your audience in the interactive media’s of the future.

Just think - a 3D Billboard displays your product as thousands of people drive past in their virtual cars. Only here, they can stop, click the URL on the billboard and instantly order your product to their REAL address.

Wow.

The only question becomes – which billboard should you buy?

Facts about the mobile gaming industry:

90% of America's teenagers play games on their mobile phone, which is not far behind the 62% who play PSP (Playstation Portable) or DS (Nintendo DS).
35% of the adults who play games do it over their mobile phones.
34% of business-smartphone users download programs to their mobile phones and 49% of these download games.
19% of all phone sin the US are Smartphones, and 50% of all mobile phone users say they will buy such a phone within 2 years.

The TryNBuy company M-Biz Global reported that 40% of those who had a demo game installed in one of their Samsung phones updated and purchased the complete game.
In addition to the Apples App-Store, the largest mobile phone manufacturers have also announced their own on-line stores, as well as several operators opening stores, such as O2, Vodafone, T-Mobile, Virgin Mobile and China Mobile to name a few.